Data is encrypted and only decrypted on this device
Media Market · Digital Team
Active Campaigns
Updated Oct 26, 2026, 14:18 Kuwait time · refreshes Sun–Thu at 9:00
Active Campaigns
Spend—Tracked lines
Budget AM—— spent · active and launched
Pacing—100% means on schedule
Brands
Brand
Channel
Campaign
Budget AM
Why
Today is the current day so far. Last 7 Days is the 7 complete days before today. Campaign Duration runs from the tracker start date to today.
Budget AM is the full Budget AM of every Active and Launched tracker line for that brand (KD ÷ 0.316 × the client and platform % in each formula). Spend only covers connected lines.
Pacing compares spend through yesterday with an even spread of Budget AM over each tracked flight. In tables the bar shows budget spent and the tick shows time elapsed; each brand's ring shows its spend against its full Budget AM.
Campaigns are collapsed: tap one to see its channels. Launched, pending, paused and completed campaigns sit at the bottom of each table with their status and date and show whole-flight totals.
Results use each platform's own goal: Meta results, TikTok form leads, clicks, follows or video plays, Snapchat leads (swipe-ups otherwise), Google Ads conversions, X engagements.
Supplier lines cost clicks × the agreed rate (Iconpeak display and sports $0.40, Landmark $0.40, Premium $0.70) and Shasha views × $0.025. McDonald's clicks come from Bitly; Toyota, Lexus and Al Sayer Corporate clicks are GA4 sessions, which run well below supplier-reported clicks.
Red flag means pacing below 80% once a line has run for 3 full days (before that it shows as To Watch, ramping up). Everything else that needs a look is To Watch: cost per lead above $25 (Toyota) or $50 (Lexus), spend over Budget AM, no spend today, frequency of 8+, paused search, lines due but not live.
Total Budget is the line's Budget AM from the tracker; Remaining is Total Budget minus spend so far in the campaign (red when overspent). Active and launched lines only.
Refresh (top right) pulls new numbers from every platform (about 10–15 minutes; the page updates by itself) and otherwise reloads the latest data. Numbers are also pulled automatically Sun–Thu at 9:00.
Brands come from campaign names, so Al Sayer Corporate's anti-counterfeit campaigns appear under Al Sayer Corporate although they run in the Toyota ad accounts. Twitch isn't connected: check its dashboard directly.
The data is encrypted. It is only decrypted on your device after the team password is entered.